The 10th edition of Africa’s most prestigious marketing awards – Marketing World Awards (MWA) organised by InstinctWave; Africa’s premium B2B events management organizations has recognised leading African brands at the Movenpick Ambassador Hotel in Accra on July 2.

Over 50 outstanding organizations and individuals were recognised for their outstanding contribution in sustaining their brands for the year 2020, Africa’s Top 50 Marketing Leaders were also unveiled.

The event witnessed industry leaders from across the continent, including top brands from Ghana, Nigeria and South Africa gracing the night and sharing experience among cohorts.

Mr. Akin Naphtal, Chief Executive Officer for InstinctWave in his welcome remarks recognised how the year under review was a difficult one for brands.

“It is a difficult time for brands around the world as they seek to effectively and sensitively communicate with their audiences and customers at a time of unprecedented stress for many. 2020 has enforced the need for brands to show their loyalty to customers. In many ways, a brand’s loyalty to its consumers is tested by such times and those that are able to put a humane foot forward triumph as trustworthy brands.”

Mr. Akin also used the opportunity to launch the Brand Executive Network (BREN), a networking platform for marketing professionals.

“Brand Executive Network (BREN) is a learning, sharing and networking forum for executives in marketing, customer experience & communications. BREN is fuelled by a genuine and generous exchange of ideas and networking with peers in the industry to share exciting information, burning issues and unrestricted platform to socialize.”

The biggest night for brands and marketers saw brands including Multichoice which won the African Brand of the year, MTN wining seven awards including been adjudged the Marketing Team of the Year. Pz Cusssons’ baby moment campaign won the PR campaign of the year at the night characterise with nostalgic experience and brand networking. 

Individuals’ honours were also bequeathed on exceptional leaders; Sophia Kudjordi, Group Head of Communication for the Jospong Group emerged Corporate Communications Professional of the Year; General Manager for Fanmilk West Africa, Mr. Yeo Ziobeieton was acknowledged for his outstanding contribution to the marketing industry while Imani Impressionz CEO, Muniratu Lamptey won the Exceptional Woman in Print. 

Below is the list of all award winners

Best New Product of the Year- SuperYogo, By Fan Milk

Printing agency of the year-     Imani impresssionz

Growing Up Milk Brand of the Year- Peak 456

Online News Platform of the Year-

Emerging marketing Agency of the Year – Brand Republique

Excellence in Branded Content- MTN

Breakfast Cereal Brand of the Year- Kellogg’s

Digital Payment Product of the Year – (QuickTeller) Interswitch

Best CSD Brand of the Year-     LaCasera

Waste Management Brand of the Year- Zoomlion

Best OTT Brand of the Year-     MTN Ayoba

Best Bank in Innovative Digital Marketing-            Standard Chartered Bank

Innovative MarkCom Network of the Year- MediaFuse -Dentsu International  

Digital Campaign of the Year-  Shine your hustle by Fan Milk

Best Covid-19 Campaign of the year- #WearItForMe campaign by MTN

Rebranding Campaign of the Year- Barclays Bank to Absa Bank Ghana

Family Brand of the year (Bronze)- Indomie

Family Brand of the year (Silver)-Camel Antiseptic

Family Brand of the year (Gold)- Pepsodent

New Service Launch of the Year- Fidelity Bank Onboarding Web Solution

Digital Marketing of the Year- Lilvera Group

PR Campaign of The Year- Cussons baby moments

PR Agency of the Year-   Hill and Knowltons Strategies

Best Banking Brand in Diversity- Standard Chartered Bank

Best Covid 19 CSR Company of the Year- Zoomlion

Indigenous Banking Brand of the Year- Fidelity Bank Ghana

Emerging Research Agency of the Year- Pierrine Consulting

Innovative Customer Experience of the Year- MTN

Best SOE in Customer Experience- DVLA

African Banking Brand of the Year-   Absa Bank Ghana

African Brand of the Year- Multichoice (DSTV)

Iconic brand of the Year- Geisha Soap (60 years)

Marketing Team of the Year: Bronze –Absa Bank

Marketing Team of the Year: Silver- Unilever

Marketing Team of the Year: Gold- MTN

Exceptional Woman in Print- Muniratu Lamptey- CEO Imani impresssionz

Outstanding Con`tribution to Communications- Samuel Koranteng, Corporate Services Executive, MTN Ghana

Outstanding Contribution to Marketing Industry –YEO Ziobeieton MD for FanMilk PLC, Ghana GM FanMilk West Africa

Outdoor Personality of the Year- Ganiyy Adeniyi CEO, Eyekontact

Corporate communications Professional of the Year- Sophia Kudjordji; Group Head Corporate Communications, Jospong Group

Corporate Communications Leadership Award- Tokunboh George-Taylor Managing Director, Hill+Knowlton Strategies, Lagos, Nigeria

Advertising Woman of the Year- Marian Ogaziechi, Associate Director, Trading & Investment Management, MediaFuse -Dentsu International

MarketingWorld Woman of the Year- Dolapo Otegbayi, Specialised Nutrition Director, FrieslandCampina WAMCO Nigeria

Marketing Professional of the year- Hafsa-Rimantha ArthurRegional Head of Marketing; Kenya & Ghana PZ Cuzzons

Marketing Professional of the Year- Tope Oshunkeye, Executive Head, Marketing MultiChoice Nigeria

Industry Personality of the Year- Nana Yaa Kissi, Beauty and Personal Care, Marketing Director Unilever

Africa Top 50 Marketing Leader- Nana Essilfuah Tamakloe

Marketing & Corporate Relations Director, Absa Bank Ghana

Africa Top 50 Marketing Leader- Noel Kojo-Ganson Chief Marketing Officer, MTN

Africa Top 50 Marketing Leader- Yvonne Y. Botchey, Head of Marketing, Fidelity Bank Ghana

Africa Top 50 Marketing Leader- Asiedua Addae Head, Corporate Affairs, Brand and Marketing, Standard Chartered Bank

Africa Top 50 Marketing Leader- Emmanuel Egu, Group Marketing Director, The LaCasera Company

Africa Top 50 Marketing Leader- Cherry Eromosele, Group Chief Marketing & Corporate Communications Officer, Interswitch Group

Africa Top 50 Marketing Leader-Chris Wulff-Caesar, Marketing Director

FrieslandCampina WAMCO

Africa Top 50 Marketing Leader- Dolapo (Dolly) Otegbayi,

Specialised Nutrition Director, FrieslandCampina WAMCO

Africa Top 50 Marketing Leader- Martin Gaone Mabutho Chief Customer Officer

MultiChoice Nigeria

2 comments on “Top brands in Africa honoured at 10th Marketing World Awards

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