The 10th edition of Africa’s most prestigious marketing awards – Marketing World Awards (MWA) organised by InstinctWave; Africa’s premium B2B events management organizations has recognised leading African brands at the Movenpick Ambassador Hotel in Accra on July 2.
Over 50 outstanding organizations and individuals were recognised for their outstanding contribution in sustaining their brands for the year 2020, Africa’s Top 50 Marketing Leaders were also unveiled.
The event witnessed industry leaders from across the continent, including top brands from Ghana, Nigeria and South Africa gracing the night and sharing experience among cohorts.
Mr. Akin Naphtal, Chief Executive Officer for InstinctWave in his welcome remarks recognised how the year under review was a difficult one for brands.
“It is a difficult time for brands around the world as they seek to effectively and sensitively communicate with their audiences and customers at a time of unprecedented stress for many. 2020 has enforced the need for brands to show their loyalty to customers. In many ways, a brand’s loyalty to its consumers is tested by such times and those that are able to put a humane foot forward triumph as trustworthy brands.”
Mr. Akin also used the opportunity to launch the Brand Executive Network (BREN), a networking platform for marketing professionals.
“Brand Executive Network (BREN) is a learning, sharing and networking forum for executives in marketing, customer experience & communications. BREN is fuelled by a genuine and generous exchange of ideas and networking with peers in the industry to share exciting information, burning issues and unrestricted platform to socialize.”
The biggest night for brands and marketers saw brands including Multichoice which won the African Brand of the year, MTN wining seven awards including been adjudged the Marketing Team of the Year. Pz Cusssons’ baby moment campaign won the PR campaign of the year at the night characterise with nostalgic experience and brand networking.
Individuals’ honours were also bequeathed on exceptional leaders; Sophia Kudjordi, Group Head of Communication for the Jospong Group emerged Corporate Communications Professional of the Year; General Manager for Fanmilk West Africa, Mr. Yeo Ziobeieton was acknowledged for his outstanding contribution to the marketing industry while Imani Impressionz CEO, Muniratu Lamptey won the Exceptional Woman in Print.
Below is the list of all award winners
Best New Product of the Year- SuperYogo, By Fan Milk
Printing agency of the year- Imani impresssionz
Growing Up Milk Brand of the Year- Peak 456
Online News Platform of the Year- modernghana.com
Emerging marketing Agency of the Year – Brand Republique
Excellence in Branded Content- MTN
Breakfast Cereal Brand of the Year- Kellogg’s
Digital Payment Product of the Year – (QuickTeller) Interswitch
Best CSD Brand of the Year- LaCasera
Waste Management Brand of the Year- Zoomlion
Best OTT Brand of the Year- MTN Ayoba
Best Bank in Innovative Digital Marketing- Standard Chartered Bank
Innovative MarkCom Network of the Year- MediaFuse -Dentsu International
Digital Campaign of the Year- Shine your hustle by Fan Milk
Best Covid-19 Campaign of the year- #WearItForMe campaign by MTN
Rebranding Campaign of the Year- Barclays Bank to Absa Bank Ghana
Family Brand of the year (Bronze)- Indomie
Family Brand of the year (Silver)-Camel Antiseptic
Family Brand of the year (Gold)- Pepsodent
New Service Launch of the Year- Fidelity Bank Onboarding Web Solution
Digital Marketing of the Year- Lilvera Group
PR Campaign of The Year- Cussons baby moments
PR Agency of the Year- Hill and Knowltons Strategies
Best Banking Brand in Diversity- Standard Chartered Bank
Best Covid 19 CSR Company of the Year- Zoomlion
Indigenous Banking Brand of the Year- Fidelity Bank Ghana
Emerging Research Agency of the Year- Pierrine Consulting
Innovative Customer Experience of the Year- MTN
Best SOE in Customer Experience- DVLA
African Banking Brand of the Year- Absa Bank Ghana
African Brand of the Year- Multichoice (DSTV)
Iconic brand of the Year- Geisha Soap (60 years)
Marketing Team of the Year: Bronze –Absa Bank
Marketing Team of the Year: Silver- Unilever
Marketing Team of the Year: Gold- MTN
Exceptional Woman in Print- Muniratu Lamptey- CEO Imani impresssionz
Outstanding Con`tribution to Communications- Samuel Koranteng, Corporate Services Executive, MTN Ghana
Outstanding Contribution to Marketing Industry –YEO Ziobeieton MD for FanMilk PLC, Ghana GM FanMilk West Africa
Outdoor Personality of the Year- Ganiyy Adeniyi CEO, Eyekontact
Corporate communications Professional of the Year- Sophia Kudjordji; Group Head Corporate Communications, Jospong Group
Corporate Communications Leadership Award- Tokunboh George-Taylor Managing Director, Hill+Knowlton Strategies, Lagos, Nigeria
Advertising Woman of the Year- Marian Ogaziechi, Associate Director, Trading & Investment Management, MediaFuse -Dentsu International
MarketingWorld Woman of the Year- Dolapo Otegbayi, Specialised Nutrition Director, FrieslandCampina WAMCO Nigeria
Marketing Professional of the year- Hafsa-Rimantha ArthurRegional Head of Marketing; Kenya & Ghana PZ Cuzzons
Marketing Professional of the Year- Tope Oshunkeye, Executive Head, Marketing MultiChoice Nigeria
Industry Personality of the Year- Nana Yaa Kissi, Beauty and Personal Care, Marketing Director Unilever
Africa Top 50 Marketing Leader- Nana Essilfuah Tamakloe
Marketing & Corporate Relations Director, Absa Bank Ghana
Africa Top 50 Marketing Leader- Noel Kojo-Ganson Chief Marketing Officer, MTN
Africa Top 50 Marketing Leader- Yvonne Y. Botchey, Head of Marketing, Fidelity Bank Ghana
Africa Top 50 Marketing Leader- Asiedua Addae Head, Corporate Affairs, Brand and Marketing, Standard Chartered Bank
Africa Top 50 Marketing Leader- Emmanuel Egu, Group Marketing Director, The LaCasera Company
Africa Top 50 Marketing Leader- Cherry Eromosele, Group Chief Marketing & Corporate Communications Officer, Interswitch Group
Africa Top 50 Marketing Leader-Chris Wulff-Caesar, Marketing Director
FrieslandCampina WAMCO
Africa Top 50 Marketing Leader- Dolapo (Dolly) Otegbayi,
Specialised Nutrition Director, FrieslandCampina WAMCO
Africa Top 50 Marketing Leader- Martin Gaone Mabutho Chief Customer Officer
MultiChoice Nigeria
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution